CAPSULE COLLECTION “BORSALINO DÀ I NUMERI” FW 12-13
QUANDO LA CREATIVITA’ DA I NUMERI….
The ‘abstractness’ of numbers has always frightened me, but so too has the truth with which they recreate and re-propose reality.
Numbers talk, record life, mark time. So, when I began to work with Borsalino on the theme of its new collection “Borsalino dà i numeri” I saw it as a perfect opportunity to play with them, starting from the precise and unequivocal measurements of the hat. As an artist, I can offer imagination and creativity which upset and make
reality go haywire. However, when working with such a historic company, this must be done with great consideration, knowing that we are working within a cultural background to which my participation must be added and improve the quality and excellence which already exists. To the values of the brand I have added the artisan tradition of my country, Albania, which has always been centred on manual work in which embroidery continues to be handed down from generation to generation. In the Borsalino collection, in addition to the numbers, I have added the gestural expressiveness of the hand, which harks back to manual work and the care that is needed to handle a hat, it is taken with two fingers, gently placed back down, brushed as if it were something precious. I like to think that by taking care of the hat we take care of ourselves, as if by wearing it we become more aware of what we are and what we would like to be… As if by magic HATS PROTECT IDEAS*.
*HATS PROTECT IDEAS
The project of Fondazione Borsalino, which supports contemporary art, takes its name from the installation by the artist Anila Rubiku, presented at the 2011 Venice Biennial. Each year an artist is invited to confront himself with the materials of the historical archive and with the Borsalino style office to create a limited edition hat collection or works which interpret the business culture from a contemporary angle .